MIAMI – The changes to work life since the COVID-19 pandemic have made a lot of things easier, from commute time, meetings, phone calls and even training.
What if employees were to jump into the metaverse as the next step in evolution of work?
South Florida’s founders believe you could soon be entering work in a digital environment.
Mytaverse, a Miami-based company, takes businesses virtual, or creates a virtual extension of companies’ operations.
“We want people to be able to use it in their day-to-day and say, ‘Let’s go into a conference room and have a meeting,’” founder Kenneth Landau said. “If you’re not in the same space, if you’re around the world, you can do it here.”
The company’s using its platform to transform how businesses interact with customers and how employees interact with each other.
Landau co-founded the company with Jaime Lopez, in 2020.
“It is named this way because we are looking for ways to create your own metaverse for enterprise companies to build,” Landau said. “We help them create their own metaverse, so they can call it ‘my metaverse.’ Therefore, ‘Mytaverse.’”
Landau stated that two things are constant.
“The first one is, (companies are) not very sure what the metaverse is and will be,” he said. “The second one is, they know they had to get into it and we bridge that gap.”
Mytaverse’s use of gaming technology to create more realistic environments is what makes it stand out from other examples of the metaverse.
it’s also a cloud-based enterprise, in which the company partnered with Amazon Web Services to power it, meaning all you need is an internet connection and your browser to go into it—no headset or similar gear required.
All you have to do is create the account, customize an avatar and then you’re teleported into the digital world.
“It is intentional, because now we’re empowering any person anywhere in the world to enter a metaverse that looks and feels like their own company, their own assets inside that metaverse, but you’re using gaming technology to make it easy to enter,” Landau said.
Whether it’s conference rooms, training simulations, or conventions, the platform allows companies to build their metaverse from scratch, either by using some standard Mytaverse models, or work with them to bring personalized assets into the digital space.
Landau was one such example. He walked through the world that PepsiCo had created.
For private conversations, up to 36 tables can be found at the table, he stated.
General Motors created another showroom that allowed potential customers to interact with the vehicle’s specs without ever having it in their hands.
Landau says the goal is never to replace face to face, but, instead, supplement what’s already available and provide an opportunity to connect in ways people couldn’t before—beyond a standard Zoom call or FaceTime.
“When you have immersive technologies that make you feel as if you were there, that will make a difference in the future for you to interact with family, with friends, with your loved ones, but also with your peers at work,” Landau said. “We see a world where the metaverse is going to help you enhance those interactions in a way that no other technology has been able to do it.”
Mytaverse’s goal is to improve and develop the technology, creating more realistic avatars and realistic emotions.
It is also looking at business opportunities and working towards potential opportunities in human resources, brand engagement, entertainment, and other areas.
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