If you haven’t started planning for Black Friday, it’s not too late—but it’s better to get started earlier than later. Amazon, Best Buy, Costco and other retailers began publishing their Black Friday ads in late October. This gives shoppers a preview of the sales available up until the main event. Throughout the month of November, expect a deluge of actual Black Friday ads to publish or leak—up until the week of Black Friday, at which point most sales will have actually begun. Historically, Home Depot has revealed its Black Friday ad a couple weeks before the main event in mid-November— we anticipate savings on appliances, tool brands like Milwaukee and DeWalt, furniture, and even home and holiday decor like Christmas trees. You can shop the early Black Friday sale for now. Target also typically shares its Black Friday ad closer to mid-November, though—like other retailers—it has already kicked off its early Black Friday 2022 sale. Walmart announced details about its Deals for Days sales event earlier in the month. The first wave of Black Friday discounts will go live online on November 7, and in-stores on November 9.
