The campaign features 32 celebrities from entertainment, sports and music culture like Kano, KSI or Chunkz and Tobi Brown. They step into a neon-fuelled arcade located in a shopping mall.
After a community of creators rebuilt the arcade using Meta’s game platform, consumers can also enter the virtual arcade.
The metaverse game allows streetwear enthusiasts to create their own avatars and find minigames within the virtual arcade. They can also play classic arcade games like table football, pinball, claw machine, and table football with friends. They will be able to collect gold JD coins, and the top coin collectors will be included in a national leaderboard.
Printemps, a French departmental store chain, opened its first store on the metaverse in October. The store was intended as an “in-between space halfway between physical and digital reality”.
Robert Triefus, Gucci’s CEO, has been named as the head of its Vault ventures and metaverse.
