Tamatem Games has been a leader in mobile game publishing in the Middle East, North African (MENA), and North African (MENA). Now it has a new distribution and payments platform.
Tamatem Plus aims to help international game developers increase their reach and unlock the potential of the MENA market for mobile games.
The MENA payment issue has been a constant problem for mobile game developers. Around 70% of Arabs are underbanked. Over the years, international players have resisted expanding in the region because of difficulties with payments.
The difficulty for international game developers to fully access the large Arab population without access to online banking has left cash as the preferred payment method. Tamatem Plus offers a one-stop shop that allows access to many popular alternative payment options, including direct carrier billing, e-wallets, card and cash payments, for both the user and the developer.
Tamatem Plus gives Arab players the option to top-up their accounts using their preferred local payments method. It also allows them to access mobile game developers to a untapped market.
“Introducing Tamatem Plus will fundamentally change the course of the MENA mobile games market,” said Faisal Bitar, product principal at Tamatem Games, in a statement. “Not being able to access a massive portion of the Arab-speaking population due to payment issues has been a constant challenge and pain point for international players and game developers in the industry. There is great eagerness to expand into the region based on how lucrative the MENA mobile games market is however, payment methods have always been an issue… And now with the introduction of Tamatem Plus, we can welcome a sea of
international game developers to launch and expand their games in the region.”
Tamatem Games believes Tamatem Plus can unlock a whole market just by clicking a button. The seamless integration of the platform for developers and users has been a long-awaited feature in the MENA mobile game market. It is being delivered now by the top mobile games publisher.
Tamatem Games.
Amman, Jordan’s Tamatem Games was established in 2013 by CEO Hussam Hammo who saw a huge gap in Arabic-language mobile games in the MENA. Tamatem was created with the goal of entertaining the region through content that is relatable and easy to understand. Tamatem is today the top-ranked Arabic mobile games publisher with over 50 games, 150 millions downloads and 7 million monthly active customers.
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