Game Freak, the studio best-known for Pokémon, is partnering with Private Division in what appears to be its first major foray into the AAA action-adventure space.
Private Division announced it will be working with Game Freak for Project Bloom, which is a new “ambitious action-adventure” game. Game Freak director Kota Furushima announced that fans should expect something different from the usual monster collection fare.
“We’re thrilled to have the opportunity to create new IP that is bold and tonally different from our prior work,” Furushima said. Private Division was our first choice as a publisher for this new game. The track record of Private Division and their global expertise gives us the confidence to create an exciting new action-adventure that we are eager to share in the future.
Michael Worosz, the head of Private Division at Game Freak, said that the publisher was “honored to be” the first western publisher working with Game Freak.
Game Freak and Private Division also included the first concept art for the project, featuring a samurai in a forest. The striking image in which a samurai stands dwarfed against massive, gnarled branches suggests that Game Freak is planning a new project with broader scope.
Game Freak unveils its new original game
Game Freak, while often associated with Nintendo’s console, is an independent studio which has developed games for a variety of platforms. Little Town Hero is one of them, as are Tembo the Badass Elephant and Pocket Card Jockey. All of these games have been released on other platforms than the Nintendo Switch.
Masafumi saito, Game Freak’s General Manager for Development Department 1 spoke to IGN about the desire of the studio to work with “all kinds of creators” both in Japan or around the globe.
Saito, at the same time, said that departments charged with developing original games were not limited by size or platform. “It’s important to develop new games that attract users. We are working on small and big projects irrespective of the platform. “Game Freak was founded by our own experiences in creating video games for home consoles. We want to keep the same approach, which is to personally create something new and original.”
Some have questioned whether Game Freak with its 150 employees can pursue ambitious projects such as Project Bloom. Saito responded, reaffirming Game Freak’s commitment towards new challenges.
Saito stated that “even if our resources are limited, we will not stop working on new games.” As a company, we need to be open to new challenges. We also want to produce new games that are fun.
Project Bloom and its platforms are not well-known. The project is “early in development” and expected to launch between April 2025 to March 2026.
Kat Bailey is the Senior News Editor for IGN and co-host of Nintendo Voice Chat. You have a tip to share? Send her a DM on @the_katbot.
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