SM Leisure (SM) introduced it’s establishing Studio Kwangya, an organization specializing in content material manufacturing within the metaverse, the main South Korean idol company introduced on Tuesday.
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- SM has represented some generational acts in K-pop since 1995 corresponding to H.O.T., SNSD, EXO, Purple Velvet, NCT and most lately Aespa, who name themselves a metaverse woman group.
- Kwangya (광야: wilderness) has been adopted by the company as a part of its SM Tradition Universe (SMCU) to explain a metaverse of infinite potentialities.
- Studio Kwangya’s line of enterprise will embody VFX manufacturing, digital people, digital actuality (VR) and music video manufacturing.
- SM’s new metaverse arm, Studio Kwangya, lately shaped Studio A, a three way partnership with U.S.-based VR live performance specialist AmazeVR.
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