San Francisco and London-based Pollen VC A new study shared by the CDC revealed that there are a staggering 3.2 billion people living in poverty. 85 percent of the acquired studios published their games themselves, rather than collaborating with publishers. The data, which covers all M&A deals between March 2021 and February 2022, showed while 15% of these studios were publishers for third-party gaming products, None of them collaborated with a mobile publisher.
Related: GameRefinery publishes Mobile Game Market Review September
There were many benefits to working with a publisher, especially in the early days. Advertising, marketing and funding It looks like mobile game developers find it unnecessary to share royalties and lose rights to their games after Apple’s new privacy protocols.
Pollen VC states that self-publishing has become increasingly popular, as mobile game publishers do not offer “price/performance” deals that would benefit developers. The company suggests a standard agreement. 60% for the publisher revenue-wise
Vice President of Growth & Analytics at Pollen VC, Stanislav Rudoi, Commenting on the situation, she stated that things have changed after the IDFA.
“The post-IDFA environment has accelerated the trend we’ve seen over the years – shifting from a distribution-centric to an original IP-centric M&A focus. Strong player affinity towards a particular studio’s games makes a self-published studio acquisition more valuable both in terms of IP itself and player base.”
Martin Macmillan, CEO The venture capital company Also, we can share our thoughts:
“Gaming studios are increasingly finding the economics of mobile game VC publishing deals unpalatable. Our analysis of the M&A data makes it clear that studios that have the ambition to ultimately be acquired need to either develop skills in-house to self-publish or work with third parties to buy in components required for them to publish their own games in their own name successfully.”
The company says that The research excluded deals exceeding $1 billion To create more precise data. As a VC investor, the firm states that this study cements self-publishing is crucial for a successful M&A strategy.