SANTA MONICA, Calif., Dec. 15, 2022 (GLOBE NEWSWIRE) — Super League Gaming (Nasdaq: SLGG), a leading publisher of experiences across the world’s largest immersive platforms, and DMA UnitedThe global advertising agency whose award-winning work has placed style and design at the heart of their campaigns, has announced a bold partnership. It is a partnership that was created to bring new discovery and monetization opportunities for luxury fashion IP. This partnership is intended to bring together the worlds of fashion and art with music and sports with the infinite possibilities for consumer engagement through Web3 or metaverse technologies. This partnership will create new models for iconic brands that want to build lasting relationships with their audience.
This new venture will see these two pioneers in their fields create a fashion-centered launchpad for creators and brands looking to increase their digital success. The collaboration plays to each partner’s strengths – leveraging DMA’s polycultural platform of iconic clients, partners, individuals and brands, as well as the agency’s premium advertising and creative services division. Super League has years of experience, relationships, publishing, audience development, and publishing capabilities in the metaverse. This is complemented by industry-leading measurement and monetization tools and unrivalled reach to consumers across Roblox and Minecraft. This alliance will provide guidance to brands across the cultural landscape, supercharging their ability monetize intellectual property, and expanding their business in an immersive digital world.
“Marc’s vision is unparalleled. He has held deep strategic relationships with the most iconic fashion brands in the world; brands that have shaped global culture and trends,” said Ann Hand, Chair and CEO of Super League Gaming. “With his guidance and deep connections, Super League and DMA can go boldly forward, leading the way in the creation of immersive experiences and new retail and monetization opportunities for the world’s top fashion houses.”
“Our mission is to bring commercial value to DMA United’s global network of luxury, contemporary, and streetwear brands,” said Marc Beckman, CEO of DMA United. “With Super League, we will accelerate fashion’s entry into the metaverse by implementing strategies to enhance consumer reach and by developing new streams of revenue while exploring innovation across both the physical and digital realms. This may include on- and off-chain innovative techniques such as consumer customization, physical activation, and loyalty programs.”
The two entities will collaborate to find strategic partners and lead various initiatives, including the monetization of gaming apps, asset design, marketing campaigns, as well as the creation immersive brands.
Super League Gaming
Super League Gaming (Nasdaq SLGG) is a major publisher of games, monetization and content channels across metaverse platforms. It empowers developers, energizes gamers, and entertains their fans. The company’s solutions provide incomparable access to an audience consisting of players in the largest global metaverse environments, fans of hundreds of thousands of gaming influencers, and viewers of gameplay content across major social media and digital video platforms. Fueled by proprietary and patented technology systems, the company’s platform includes access to vibrant in-game communities, a leading metaverse advertising platform, a network of highly viewed channels and original shows on Instagram, TikTok, Snap, YouTube, and Twitch, cloud-based livestream production tools, and an award-winning esports invitational tournament series. Super League’s properties deliver powerful opportunities for brands and advertisers to achieve impactful insights and marketing outcomes with gamers of all ages. For more, go to superleague.com.
About DMA United
DMA United, an award-winning advertising agency, provides representation services for individuals and brands. DMA’s polycultural platform positions it at the center of superior style and design, and extends into fashion, art, music, sports, and entertainment. DMA United has been partnering with Fortune 500 companies and closely-held businesses for over 20 years to create branding and advertising platforms around the world. A sampling of DMA United’s clients include Karl Lagerfeld, Tom Ford, Havaianas, Pepsi, Carhartt, Sony Music, Claire’s, and Warner Bros. Entertainment. DMA United, which has been involved in the creation and implementation of seven NFT marketplaces, includes Artlabb.io (NYU). Additionally, DMA United has collaborated with more than 50 companies and individuals to ensure a successful entry into the Web3 market, including the NARS Cosmetics NFTGenesis Collection. It also has created pro-social initiatives in collaboration with brands like Parley for the Oceans and Save the Chimps.
For Super League Gaming
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