Bidstack offers in-game content and advertising platform. The company’s advanced technology allows partners unlock gaming and esports opportunities for brands that want to seamlessly place advertisements within video games. They use their solutions to create brand activations as well as to increase fan engagement in their video game portfolio.
During the 2021/22 season, Bidstack became the founding partner for 1J Esports (the club’s first-ever esports team) helping to establish Norwich City within the esports space, in what soon became an incredibly successful inaugural season, culminating in the Canaries being crowned 2021/22 ePremier League Champions.
Norwich City will continue to utilise Bidstack’s technology in this season’s 1J Esports content with the intention to further modernise the identity of the club and connect with every generation of fans. This will enable the 1J Esports team to deliver personalised messaging about the team to specific audiences and geographic locations about kit launches, event scheduling, giveaways and the broader 1J initiative within selected sporting titles across Bidstack’s portfolio of games.
The club is delighted to continue their partnership and build upon the success of the previous cooperation, as they move into the 2022/23 season.
All 1J Esports merchandise and teamwear will feature the Bidstack logo. A few items will soon be available to purchase through the club shop. All 1JEsports players and creators will wear the teamwear branded by Bidstack throughout the season. This will provide unparalleled brand exposure in the FIFA Esports scene and show a clear affinity for both brands to all their supporters and viewers.
Jonathan Casbon is the head of partnerships at Norwich City and is very grateful to Bidstack for being the title partner of 1J Esports. He said: “Our journey into esports has been highly successful so far and super exciting with the ePremier League title win and amazing moments such as the Creators Game here at Carrow Road. The team at Bidstack have been behind us every step of the way and together we’re creating a really strong esports presence and developing innovative strategies for the growth of the team. We look forward to collaborating with Bidstack and sharing in more successful achievements as our partnership progresses.”
Of the new partnership, Alex Nunez, SVP, head of sports at Bidstack said: “This past season was an exciting evolution around our longstanding partnership with Norwich City where we had the opportunity to power an entirely new presence for the club in 1J. It also pushed us to re-imagine the traditional applications for our technology to align with the club’s innovative growth strategies across esports and gaming.
The immediate impact and lasting influence this team has generated at the core of the club and direction of our technology is remarkable – we’re incredibly proud to continue our journey together this season.”