App Intelligence and the other modules can be used to assist with this. SocialPeta identified the top 20 mobile games worldwide by downloads, revenue and advertising in August 2022This is a goal to assist more people in mobile app industry trying to understand changing trends of global mobile market.
August’s global mobile game performance:
- FGO’s 7th-anniversary celebration saw it record a 150% revenue increase to reach the top of the revenue chart.
- Uma Musume Pretty Derby’s South Korean version experienced a slump in revenue, which was all the operator’s fault.
- Talking Tom, Temple Run and Temple Run were high up on the download chart. This indicates that parkour games of old were getting more popular.
- To make advertising more interesting, hardcore and midcore mobile games prevail over puzzle casual games.
An important reminder is needed. SocialPeta’s data comes from App Store and Google Play alone. This report does not include third-party Android channels.
August 2022, highest-grossing mobile game
The August revenue for global mobile games. Some mobile games saw a great increase in revenue due to updates from big events.
It has been seven years since its original release. High revenue can still be generated by Fate/Grand Order. In August, the game had events and updates including the 7th-anniversary celebration for its Japanese version, a rerun of the popular character Ryōgi Shiki, a collaboration with “Tsukihime”, and the introduction of summer swimwear.
This is due to the high-frequency and high-quality card pool updates. FGO saw a record-breaking revenue. Nearly a quarter of a million people participated in the game. $70 Million in revenue from Google Play and App Store. This is an increase of 150% month-on-month (MoM), and 63.4% on Google Play. which was the highest in revenue for the year. Gamers were also surprised that the game’s Japanese version generated a revenue of over 10 billion yen in one month.
Contrary to the popular FGO of old, Uma Musume Pretty Derby didn’t show a good performance. First, The revenue from its Japanese version fell on both Google Play and the App Store, with a decrease of 25% MoM in the App Store and 13.4% MoM for Google Play. Kakao Games’ stupid operator has led to its downfall. the game’s South Korean version (released in June) saw a rapid collapse in its reputation, its rating dropped to 1.4 on Google Play, and its revenue declined by 33.2% MoM on Google Play in August.
A few other games were also a big hit in terms of revenue, along with the two mentioned above.
Tencent’s shooter games were still on the rise. In August, Call of Duty®: Mobile released a brand-new version, New Vision City, introducing the gameplay of “Ghost in the Shell: SAC_2045”. The App Store generated nearly $15 Million in revenue for the game in August, an increase 38.3% MOM.
PUBG Mobile has announced its partnership with Blackpink, South Korea’s most popular Kpop girl group in AugustThis includes an online concert featuring virtual humans from the game as well as an updated voice packet for Blackpink in-game. The game earned more than $40 million from Google Play and App Store combined thanks to the metaverse concert as well as the participation of the idols.
August 2022: Most downloaded mobile apps
Let’s move to the overall downloads of global mobile games in August: TikTok helped to increase the popularity of older games. Dog head games were ranked higher on Google Play and the App Store.
Subway Surfers was downloaded more than 19 million times on Google Play in August. This is an increase of 2.7% MoM. It received most of its downloads from India (which accounts for 24.3%), Brazil and Pakistan. With its novel and fun gameplay of racing and driven by the influence of TikTok’s web celebrity lexakt_Subway Surfers was the catalyst for a new wave of Brazilian racing. Subway Surfers’ global racing rankings showed that there were a lot of Brazilian gamers.
The old game of parkour Temple Run Thanks to its funny live-action video parkour, it was again popular on social media. Google Play has over 10.3 Million downloads of the game, an increase of 30.4% MoM. Sources say that Warner Bros. has been considering producing a movie adapting Temple Run. Talking Tom Gold Run, another Talking Tom title, climbed to the top of the chart, with over 2 million App Store downloads in August. This is an increase 26.7% MoM.
Antistress A casual mobile game by JindoBlu November 2016, You will love its simplicity and the variety of new items. the game attracted gamers’ attention again through TikTok receiving 8.4 million downloads on Google Play in August. Save the Doge, a casual version of Wonder Game The game was recently added to the App Store and Google Play’s charts. Its catchy dog heads, large ads, and the gameplay of drawing lines made this game a hit in advertising. It had been downloaded an estimated 12.5 millions times.
Aug 2022: Global mobile advertising
Let’s take a look at the advertising charts which were changed quite a lot.
A total of 27 new advertisers were added to the charts due to many mobile games that began advertising heavily in August. Dog heads are very popular. Three new mobile games featuring dog head icons were among the top 20 ads in August.
● 英雄戰紀, a game of Bingchuan Network, had a total of 4400 creatives released on the App Store and Google Play combined, mainly in China’s Hong Kong, Macao, and Taiwan regions;
● X-HERO, a game of Bingchuan Network, had 1300 creatives released on iOS mainly in Switzerland, the UK, and the United States;
● Epic Heroes, a game of Dinosaur Games, had the most creatives, with 6600 creatives released on Android mainly in Brazil, Indonesia, and the United States.
SpringGame‘s MMO mobile game 엑자일: 어벤징 파이어 started advertising on August 9 and had released over 3400 creatives on the App Store and Google Play combined. Eskyfun’s metaverse MMO mobile game 時之約 started advertising on July 27 and Over 6000 creatives had been released on both the App Store (and Google Play) combined, mainly in China’s Hong Kong, Macao, and Taiwan regions, and Singapore and Malaysia.
There were fewer puzzle casual mobile game creators. Comparable to July, Word Trip, Daily Themed Crossword and Word Trip were removed from the charts. Popular game advertiser Coloring Book There were approximately 2900 creatives in the App Store and Google Play. This was down 55.4% and 17 spots on our charts.