Playboy to launch first ‘MetaMansion’ in The Sandbox



Based on a July 11 announcement, this digital model of the Playboy mansion will characteristic a number of gaming, social and programmed occasions, together with future NFT collectible releases from the agency.

Iconic and raunchy “way of life model” Playboy has teamed up with NFT-based Metaverse gaming platform The Sandbox to launch the “MetaMansion.”

The MetaMansion additionally builds on Playboy’s Rabbitars NFT mission, which consists of 11,953 tokenized bunny avatars that went for round $800 apiece in October 2021. Hodlers of those NFTs will quickly have the ability to entry unique experiences on the digital mansion. Nevertheless, the specifics and the launch date haven’t but been detailed.

On the time of writing, the ground worth for the Rabbitar NFTs on OpenSea sits at 0.19 Ether (ETH) or roughly $206, marking a 74.25% lower since launch in October.

The Sandbox additionally said that customers would have the ability to snap up neighboring NFT land plots to the MetaMansion later this quarter. If something from current historical past is to go by, there may very well be robust demand for the land, given that somebody paid $450,000 simply to be Snoop Dogg’s neighbor in The Sandbox-based “Snoopverse” in December.

“Playboy is emblematic for its allure, way of life, and leisure content material that has transcended generations and that has already stepped into Web3 with early success,” mentioned The Sandbox COO and co-founder Sebastien Borget.

Playboy first delved into NFTs in April final 12 months after it rolled out a collection of tokenized centerfolds through Nifty Gateway. Whereas some manufacturers dipped their toes into NFTs for what appears to be a fast money seize, it seems Playboy could also be right here for the long run contemplating it’s launching the MetaMansion amid a bear market.

Associated: Consider it or not, metaverse land could be scarce in spite of everything

The Sandbox has managed to draw a protracted listing of mainstream partnerships from fashionable figures and types, which have helped get eyeballs on the mission. To call a couple of, the platform hosts content material tied to the Care Bears, Warner Music, The Strolling Useless, Snoop Dogg, Deadmau5, Atari, The Smurfs, and Adidas.

Based on information from CoinGecko, the worth of The Sandbox’s native token SAND is down 7.9% over the previous seven days to take a seat at $1.11 as of this writing. The entire market cap stands at $1.4 billion, making it the fortieth largest crypto asset available on the market. Total, the worth of SAND is down 86.8% since its ATH of $8.40 in late November.