Sony Music Leisure has arrange a brand new Better China enterprise for its American label RCA Data to discover alternatives in streaming, non-fungible tokens (NFTs) and the metaverse.
See associated article: John Legend’s OurSong raises US$7.5 mln to gas music NFTs
- The brand new label, dubbed “RCA Data Better China,” will make key hires in artist administration and Net 3.0, the corporate stated on Friday.
- Sony Music’s transfer comes as labels actively faucet into the NFT and metaverse developments, with Warner Music asserting a music-themed digital world within the Sandbox metaverse in January.
- RCA Data stated it is going to be collaborating with Jackson Wang, a Hong Kong rapper and a member of Ok-pop group GOT7, and A-Lin, a pop star from Taiwan.
- The Korean leisure business has additionally been an energetic participant in metaverse developments, with rival Ok-pop labels HYBE, SM, JYP and Dice Leisure asserting associated ventures over the previous yr.
See associated article: What does Music need to do with NFTs?