With the mobile gaming market’s massive growth, it inspired a lot of smartphone manufacturers to start investing in the space and one such player is Tecno Mobile India who has launched POVA 3 with an aim to redefine the gaming experience for the consumers. The phone features a 7000mAh lithium battery with a 33W flash charger and up to 11GB RAM via memoryfusion technology. This allows for better multi-tasking and faster read/write speeds.
In conversation with AnimationXpress, Tecno Mobile India CEO Arijeet Talapatra shared, “POVA 3 has Panther Game Engine that enhances the gaming interaction, and enhances the visual experience in heavy-duty games like BGMI, Call of Duty Mobile India. So on. This feature also prevents screen tearing, ensures natural color reproduction, elevates the performance of the touch panel, and manages the resource allocation between the game and the chipset efficiently for preventing heating from long gameplay hours.”
With the POVA product line, they aim to provide Indian smartphone consumers with a trinity of speed, power, and performance that supplements the Zillenials’ never-ending hustle and further motivates them to ‘Stop at nothing’.
“The motive behind such a series in the mid-segment is to give aspiring gamers a chance to showcase their talents thereby giving them a chance to create a legacy in this field and take mobile gaming to the next level in India. The POVA series brings to the customers industry-best features and provides a good combination of fast processors, and excellent battery life as well as addresses the evolving requirements of the customers and their expectations from a gaming smartphone,” he shared.
According to Counterpoint Market Share Report (April 2022), the brand is currently the third-largest smartphone player in the sub-10k category. He shared, “We aim to reach the people living in non-metro cities by giving them an opportunity to experience the benefits of premium phones at disruptive rates. At TECNO, our focus is to offer innovative technology to consumers across segments and the length and breadth of the country.”
Currently, the brand has partnered to ESPL tournament. They aim to create a more exciting online casino ecosystem.
Speaking about their target audience, Talapatra elaborated, “We aim to encourage amateur and aspiring gamers to pursue their passion for mobile gaming. Our collaboration with esports events and gaming events will encourage emerging talents to make a lasting legacy in this field, and take esports to India’s next level. With this nature of collaboration we are rooting for a better infrastructure in the gaming industry and building a holistic ecosystem that facilitates the charged up zeal of the budding Indian gamers.”
Massive number of the Indian population still resides in tier II or III cities and don’t have access to surplus cash which makes it important for the mobile industry to understand and cater to the needs of this section. He shared, “Our endeavours have always been to be ahead of the curve as we outperform the competition by consistently introducing best-in-class functional innovations that create greater accessibility for Indian consumers. In alignment to Digital India vision, we are committed to offer our consumers more choices by offering a wide range of product portfolios from 6k to 30k catering to their needs.”
The company wants to empower and encourage consumers to express themselves through smartphones. They also plan to increase their product portfolio for the over 10K segment. He expressed, “The journey so far has been significant as it has generated massive employment and a good level of transparency. In 2022, TECNO’s focus will continue to be ‘India First’, and we plan to disrupt the mid-to-high segment of smartphones. We want to customize products to cater to the Indian sensibilities in a better way, so that we can meet the needs of users across price points.”