Bulgari is looking to enter the metaverse like many other brands. But its vision sounds different. The fashion house is not looking to build a space in a platform like Roblox and Decentraland. Instead, it plans to open its own world. This way, it will retain full control over the entire universe.
This obviously clashes with one of the metaverse’s most important tenets, namely, interoperability, or the capacity to move freely with one’s assets between spaces. A user must have their assets in order for a metaverse universe to work. Bulgari, however, doesn’t see its contradictory plan as a problem, but rather as a work in progress.
“Interoperability is a long way [away], so now the best thing we can do is to set the tone with our community, start talking the language and learn how to work in a digitalized world,” Massimo Paloni, chief operations and innovation officer at Bulgari, recently told Ad Age.
There is yet to be a release date for Bulgari’s world, but Paloni said fans can expect more news by the first quarter of 2023. Until then, all we know is that the “Bulgariverse” will be Rome-inspired, offer guests a range of immersive experiences and allow them to shop for and discover the brand’s growing catalog of digital items.
You can read more about “Bulgariverse” here
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